A display of images promoted by Confindustria Ceramica and organised by Edi.Cer. in the space curated by Aldo Colonetti with fitting by Origoni & Steiner. Industrial production and interpretative flexibility of some designers who, using mass-produced materials, interpret the theme of food. The participants are: Adriano Design, Enrico Azzimonti, Odoardo Fioravanti, Nicola Gallizia, Lorenzo Gecchelin, Luca Nichetto, Matteo Ragni, Maurizio Sala, Casalgrande Padana, Emilceramica, Etruria design, Edilcuoghi Ceramiche, Florim, Majorca, Marazzi e Ragno, Giacomo Mojoli (Slow Food).